Case Study: The Tanque Verde Turnaround

How Oliver Realty Sold a Family Estate When Others Couldn't

How do you sell a luxury horse property in Tucson after it sat on the market?

The Answer: When a Tanque Verde Valley estate failed to sell after 58 days with a previous broker, Oliver Realty utilized immersive VR 360 tours, drone cinematography, and custom editorial marketing to re-launch the listing. By leveraging expert negotiation tactics, we successfully countered a lowball offer to secure a sale price near the $899,900 asking price in just 48 days.

Selling a family home held for over 17 years is an emotional journey. It requires more than just a "For Sale" sign; it requires a story. Recently, the owners of a stunning 3.38-acre estate on North Silver Drive found themselves in a frustrating position: their previous broker had listed the home for nearly two months with zero offers.

That is when they called Oliver Realty.

📍 Tanque Verde Valley 🐴 Horse Property 🏠 3,555 SqFt 🏊 Pool & Views

The Challenge: A Stale Listing in a Luxury Market

The property was undeniable. A 3,555 square foot Territorial Santa Fe-style Ranch sitting on over 3 acres of lush desert. It featured panoramic views of the Catalina Mountains, a pool, and full equestrian zoning.

Despite these features, the previous marketing strategy failed to capture the lifestyle of this sacred space. The home sat stagnant for 58 days. The sellers needed a reset. They needed a team that understood that luxury real estate in Tucson is about selling a dream, not just square footage.

The Solution: World-Class "Digital Twin" Marketing

At Oliver Realty, we don't just list homes; we launch them. We took over the listing for 3825 N Silver Drive and immediately deployed our signature marketing suite:

• Drone Cinematography: We captured the 3.38-acre lot from the sky, showcasing the breathtaking mountain backdrops and the privacy of the Tanque Verde Valley.
• VR 360 Tours: We allowed remote buyers to walk through the 4-bedroom, 3-bathroom layout virtually, experiencing the flow from the formal dining room to the wood-burning fireplace.