Selling La Reserve & Pusch Ridge

In La Reserve, the view is often 30-40% of the home's value. A property with a direct, unblocked view of the cliffs commands a massive premium over a similar home on the other side of the street. We ensure appraisers use "View Comps" to justify this value.

It limits the buyer pool (less ideal for those with mobility issues), but we overcome it by reframing the narrative. A steep driveway is the "Price of Admission" for the best views in the city. We market the privacy it affords.

La Reserve fees are higher than non-gated areas, but we proactively explain what they cover—specifically the guarded gate and private road maintenance. We sell the peace of mind and exclusivity that the fee provides.

Structural changes on hillsides are expensive. We often advise "Cosmetic Modernization"—paint, modern railings, and LED lighting—to bridge the gap to modern tastes without breaking the bank on structural renovations.

Yes. The guarded gate is a significant selling point. We market the "Lock and Leave" security heavily to second-home buyers and executives who prioritize privacy and monitored access.

Stairs are a reality of hillside living. We market the separation of space as a benefit—guest suites on the lower level offer privacy for visitors, while the primary suite remains on the main level for the owners.

If a view home sits, it is usually priced too high for its condition, or the photos fail to capture the drama of the view. Standard photography flattens mountains. We use specific lenses and drone angles to make sure the view looks as big online as it does in person.

Living against the cliffs means wildlife (bobcats, deer, javelina). We frame this as a feature—"Nature on your doorstep"—rather than a nuisance, attracting buyers who want that connection to the desert.

Despite feeling secluded, La Reserve is minutes from Oracle Road dining and shopping. We market this "Best of Both Worlds" aspect—mountain privacy with city convenience just down the hill.

We understand hillside complexity. From understanding which views are protected to navigating inspections on retaining walls, we have the 24 years of experience needed to close these complex transactions.