Oliver Realty
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The Algorithm Death Spiral:
Why Listings Die in 72 Hours

Real estate sites like Zillow and Redfin are no longer just search engines; they are engagement feeds. If your home doesn't "go viral" with buyers in the first 3 days, the AI marks it as "Low Quality" and buries it forever.

The "Social Network" of Homes

In the old days, a house was listed and buyers searched for it. Today, the algorithm decides what buyers see.

These platforms track "Dwell Time" (how long a user looks at photos), "Save Rate" (hearts), and "Share Rate." If these metrics are low during your first 72 hours on market, the algorithm assumes your home is overpriced or undesirable.

The Danger: Once the AI deprioritizes your home, no amount of price drops can fully recover that initial momentum. You become a "Zombie Listing"—physically available, but digitally invisible.

The Visibility Gap

Most agents just "list and pray." This leads to a massive crash in visibility after the "New Listing" tag wears off. At Oliver Realty, we engineer the launch to sustain momentum.

Listing Views over First 14 Days
Standard Agent (Red) vs. Oliver Realty (Turquoise)
Day 1
Day 3
Day 7
Day 14
The "Death Spiral"
The Oliver Boost

How We Engineer "Viral" Visibility

We don't leave your ranking to chance. We execute a "Day One Data Blast" designed to trigger the algorithm's reward system:

  • Visual Hooks: We A/B test the main photo to ensure maximum Click-Through-Rate (CTR).
  • Engagement Loops: We structure the description to increase "Dwell Time" (reading time).
  • Signal Spikes: We drive targeted traffic immediately upon launch to force a spike in "Saves," teaching the AI that your home is a hot commodity.

Don't let your listing turn into a Zombie.

The first 72 hours determine your final sale price. Ensure your launch is engineered for the algorithm.

Audit My Engagement Strategy