Oliver Realty

Marketing & Exposure: Common Questions

You have questions about how we find buyers. We have the answers. Below are the detailed responses to the most common marketing questions sellers ask us.

How will you market my home?

We do not rely on a single method. We use the Oliver Selling Solution, a comprehensive "Tech Stack" designed to reach buyers everywhere. This includes a custom physical magazine published just about your home (mailed to the surrounding area), professional drone photography, Matterport 3D tours, and AI-optimized listing descriptions.

Will my home be on Zillow, Realtor.com, and the MLS?

Yes. Your home will be syndicated to the local MLS, which automatically pushes your listing to thousands of real estate websites, including Zillow, Realtor.com, Redfin, and Trulia. We ensure you have maximum visibility across all major platforms.

What makes your marketing different from other agents?

Most agents simply list a home and wait. We actively hunt for buyers. Our unique differentiator is our focus on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). We build custom web pages and data structures for your home so that when a buyer asks an AI tool like ChatGPT or Google Gemini for a home like yours, your property is the answer.

Do you use video, social media, or paid advertising?

Yes. We utilize Matterport Drone video to create immersive fly-through experiences of your property. Furthermore, we partner with Homes.com to run "retargeting" campaigns. This means if a buyer views homes in your price range, our ads follow them across the web, ensuring your listing isn't buried on page 8 of the search results.

Will you host open houses?

No. Oliver Realty does not conduct open houses. We believe they often attract unqualified neighbors ("looky-loos") rather than serious buyers. Instead, we focus on private, personalized showings. This ensures that every person walking through your door has been vetted and is genuinely interested in purchasing your property.

How do you attract serious buyers?

We attract serious buyers by "styling" your home to look its best and pricing it at the highest defensible market value. By requiring private showings rather than open houses, we naturally filter out casual browsers. Additionally, we generally require pre-approval letters before confirming showings (depending on your preference), ensuring the buyer is financially capable of closing.

Can you sell my home off-market?

Yes, we can facilitate off-market sales (sometimes called "pocket listings"), though this strategy is best reserved for specific situations where privacy is paramount. However, listing on the open market generally creates the most competition and the highest sales price.

How will you handle showings and access?

You remain in full control. We use advanced software to manage all showing requests and confirmations, so you always know who is entering your home and when. For access, we utilize secure lockboxes accessible only by credentialed realtors.

What feedback will I get from buyers?

We don't just collect feedback; we use it as a weapon in negotiations. After every showing, we survey the buyer's agent to gauge interest and see how your home stacks up against the market.

Strategic Advantage: If a survey reveals your home is their #1 choice, but they submit a low offer, we know we have the leverage to be aggressive with our counter-offer. We use this intelligence to ensure you maximize your final selling price.

Discuss Your Marketing Plan